Thursday, January 5, 2012

The Snowmobile Manufacturer Now Known Equally As Well For Its ATV Brand


!±8± The Snowmobile Manufacturer Now Known Equally As Well For Its ATV Brand

The snowmobile is a wondrous machine. It serves its purpose for utility reasons and it most certainly serves its purpose as a recreational vehicle for wintertime fun. The snowmobile is one of those vehicles where riders and owners become brand loyal and down-right competitive when it comes to defending their favorite sled. Arctic Cat, officially named Arctic Industries Inc. of Thief River Falls, MN has been in the business of manufacturing snowmobiles since the 1960's.

Their innovative designs have struck a nerve with snowmobilers in the United States, Canada, and in many other snow covered regions around the world ever since their inception. They are among the very few elite sled manufacturers that still exist and thrive today. Arctic Industries knows the ups and downs of the snowmobile industry too well however. The weather is a major factor in snowmobile sales and that actually makes their main product, the snowmobile, a somewhat regional item. In the United States for example, the snowmobile market is limited to the snow belt, the most northern portion of the country.

Arctic Industries made a strategic decision to expand its business model. Since the snowmobile market is limited by region and weather, they decided to try their hand a personal watercraft. They introduced the Tigershark PWC as a remedy for seasonal production and sales. Although their heart was in the right place, their presence in the watercraft industry was short-lived. The next logical step is into the ATV market. This is where the tale gets interesting.

The Arctic Cat ATV model line made its debut in 2004 with utility, sport, and youth ATV's. Their initial offering was well rounded. Their 4x4 ATV's feature a host of advanced technology including fully independent front and rear suspension, advanced hydraulic disc brakes, long travel suspension with high ground clearance, automatic transmissions as well as high-low range transmission design, 2WD and 4WD shaft drive, locking differentials, electronic fuel injection. They introduced their version of the 2X4 sport atv back in 2004 as well.

The DVX 400 was merely a Suzuki Quadracer (LTZ400) ATV clad in Arctic Cat green and black with the Cat logo. The DVX held its own in the 2WD race and trail market. The combination of the utility models which have been competitively priced, and the sport atv's now produced in smaller, more economical versions, Arctic Cat is a force to be reckoned with. One thing is for sure, the Arctic Cat ATV line is diverse, reliable, and in the process of developing a loyal following as it did with it decades old snowmobile line.


The Snowmobile Manufacturer Now Known Equally As Well For Its ATV Brand

Catalog Le Creuset French Ovens




No comments:

Post a Comment


Twitter Facebook Flickr RSS



Fran�ais Deutsch Italiano Portugu�s
Espa�ol ??? ??? ?????







Sponsor Links